CREATIVE CLOSEUP: GreatPlacesDirectory.com

The annual Great Places Directory is the number one resource for corporate and social event planners.  It features a unique and diverse collection of venues and event-related services presented in a visually appealing and informative design.    GreatPlacesDirectory.com is the online version of the publication.  It features a similar visual format and its information is updated on an on-going basis. 

In 2013, Alamini Creative Group redesigned the site to feature a more modern look, and built a customized easy-to-use streamlined navigation system that makes venues and related services searchable by a variety of criteria.  The site was also redesigned to offer a visually appealing showcase for the venues and services, and feature a variety of information helpful to event and meeting planners.

The results show that visitors to the new site spend a longer amount of time – 12.3 minutes – on GreatPlacesDirectory.com than on other leading venue sites, view an average of 27 pages per visit, and return to the site an average of 7.5 times within 90 days.