CREATIVE CLOSEUP: CT Lien Solutions iLienRED

What do remote control helicopters and CT Lien Solutions’ iLienRED have in common?  According to CT Lien Solutions, they both give complete control to the user.  

Working with CT Lien Solutions’ marketing department, Alamini Creative Group developed an exclusive campaign to drive sales appointments for the iLienRED product, a customizable web-based solution that helps prepare and record real estate documents in any jurisdiction.  ACG created a unique mailer that contained informative, well-designed collateral material about the product as well as a remote control helicopter – without the remote control.  The targeted recipients were encouraged to make an appointment with a sales representative to learn more about iLien RED and to pick up the remote to their helicopter.  This mailing emphasized the fact that CT Lien Solutions iLienRED product “gives you the controls” to manage your mortgage documentation.