CREATIVE CLOSEUP: India and UNOSSC New South-South Trust Fund

ACG has enjoyed a long-standing partnership with the United Nations Office for South-South Cooperation (UNOSSC). One of our recent collaborations was the development of brand materials to introduce the India-UN Development Partnership Fund. Managed by the UNOSSC with a $100M investment from India, the Fund will implement collaborative, country-level projects aimed at reducing poverty and hunger, improving health, education and equality, and expanding access to clean water, energy and livelihoods.

ACG developed a logo incorporating elements from India’s national flag while also integrating their partnership with the UN and achieving the Sustainable Development Goals. The colors represent strength and courage, peace and truth, and fertility and growth.

This logo and a four-minute video introducing The Fund and reinforcing its mission were unveiled in June during a special event held at the United Nations with Member States, UN organizations, non-governmental partners and the media.

Learn more about the Fund.