Upping Their Game

Family-owned Game Sportswear Ltd. has been manufacturing high-quality, activewear and workwear for over 40 years. In 2017, GAME implemented changes to its business structure, services and product offerings that will help the company grow and better serve its customers, while reinforcing its hallmark quality.

Alamini Creative Group was tasked with creating a narrative to convey these changes in leadership and expanded products and services in the company’s annual catalog. Using design and photography style to highlight the changes and new company vision, ACG put forth its 11th GAME catalog, delivering a modern, edgier face to the company’s Activewear and Workwear lines. The catalog’s strategic content and visuals work together to reinforce GAME's story as the company looks toward the future and continued success.