CREATIVE CLOSEUP: CT Interactive Product Demos

When CT Corporation launched a series of product applications, Business License Hub, SOP Hub, and Order Hub, Alamini Creative Group was asked to create a fresh, innovative way to explain each product’s capabilities and benefits to existing and potential customers without using a traditional video format. By developing effective html-based demos, ACG was able to create an engaging interactive experience for users, giving them control of their learning process and what information to view and in what order. In addition, the demos gave users the flexibility to easily stop and view/review the demo at any point to reinforce the information presented.

ACG’s intuitive application of this underutilized tool further set CT Corporation apart from its competitors by positioning the company as being forward-thinking not only with the products and services it offers, but also in the way it communicates with customers.