CREATIVE CLOSEUP: Kevin Zraly Logo

Alamini Creative Group recently worked with world-renowned wine writer, educator, entertainer and Windows on the World Wine School creator Kevin Zraly to develop a series of rebranded marketing materials. The first element of this project was to create a compelling logo that captures the uniqueness of Kevin’s teaching and storytelling styles while focusing on his vast knowledge of his subject matter: all things wine.

For uniqueness, ACG incorporates Kevin’s signature flowing into a whimsical bunch of grapes. The color purple conveys sophistication, high quality and premium service – the same words that are often used to describe Kevin.