CREATIVE CLOSEUP: The New York City Early Childhood Mental Health Training and Technical Assistance Center (TTAC) Logo

A logo should reflect the essence and values of the company it represents and be easily identifiable to the organization. The New York City Early Childhood Mental Health Training and Technical Assistance Center (TTAC) provides training and technical assistance for professionals who work with young children to promote positive mental health in the early years. TTAC combines the expertise of the New York Center for Child Development and the McSilver Institute for Poverty Policy and Research at NYU.

TTAC’s existing logo was dated and lacked the modern look and feel needed to effectively represent the organization’s high caliber of work and its breadth of services. A long-standing client of Alamini Creative Group, TTAC asked ACG to create a new logo with a strong visual foundation on which a powerful brand presence could be built.

Along with a website redesign, ACG designed a powerful logo that graphically conveys the importance of nurturing the parent-child bond and TTAC’s broader support system offerings. New fonts and a dynamic color palette were introduced to make a bold statement.

The launch of the new logo has been a success for TTAC and their users, providing a visually compelling and memorable brand experience.