CREATIVE CLOSEUP: Tobacconomics Logo

Recently, our client Tobacconomics asked us to redesign their logo as part of their website rebranding. The organization conducts economic research to inform and shape fiscal policies for health at the University of Illinois at Chicago’s Institute for Health Research and Policy. Their logo was out of date and not reflective of the dynamic, industry-leading research for which they are known.

By placing visual data lines front and center, using modern typography and a bold color palette, Alamini Creative Group created an impactful new logo that offered Tobacconomics a unique brand identity. ACG implemented the new logo and color palette across the organization’s online, video and print assets.

ACG’s work on the new logo was recognized with a GDUSA 2021 American Graphic Design Award for Branding, Identity and Logos.